Have you ever read the Choose Your Own Adventure book series? They give the reader the delightful power to direct characters through plot twists to their favorite ending.
Unfortunately, we’ve been hearing from too many authors who consider books anything but a great adventure. When it comes to publishing, they don’t feel any sense of control over their own book. Some are staring uncertainly at the options while others are feeling disappointed and disillusioned with their publisher.
It doesn’t have to be that way. It shouldn’t be that way.
We’ve seen the guts and dedication it takes to pour your story onto paper. It’s time to reclaim your sense of adventure and power in publishing by bringing some clarity to your next step: Choosing your publisher.
Let’s take a look at three publishing options. We’ll give you a few pros and cons of each path – as well as the two questions that should guide your decision.
This is the traditional way that authors were published before self-publishing came along. In traditional publishing, you take the time to research the publishers that may be interested in your manuscript, send them a query letter, and wait to find out if they will represent your book. An interested publisher will purchase the rights to your manuscript.
Pros: There are big benefits. The publishing house often bears all or most expenses. Also, you and your book have instant credibility as well as an opportunity for broader reach.
Cons: Waiting to hear back from publishing houses can be very time-consuming since it can sometimes take more than six months. And because many people are vying for a chance with them, the odds of being selected are competitive. Most will expect you to approach them through an agent and to be able to prove how you are already a marketable author. Also, the traditional publisher owns the rights, which means they have the control of your book. This impacts the amount of royalties you receive from sales and means that they have the final say on every aspect of the book. They may also have additional stipulations, such as required attendance at book conferences.
At the other end of the spectrum is self-publishing. With this option, you own the rights to your book and are responsible for every aspect of the project. This path is available to any author who wants to be the publisher of his own book.
Pros: With the development of Printing on Demand (POD), publishing is now easily accessible to any author. You no longer have to wait on traditional publishing houses to see your book in print. The main benefit of this path is retaining control of your book. You call the shots on what it says, what it looks like, and when it is published.
Cons: The downside to making every decision on your own is that you may not be making the best decisions. This path can also feel pretty confusing and overwhelming at times because of the hundreds of big and small decisions and research that come with creating a book on your own. Some online platforms don’t allow you to speak directly with your editor or formatter, which means things can get lost in translation. Unfortunately, a tell-tale sign of a self-published book is when quality is sacrificed for the sake of the budget. For this reason, readers can often spot a “do it yourself” book and won’t take the writing seriously. This takes away from your credibility and can hurt your marketing efforts.
This is what we call our model. We’re a book publishing team that manages the self-publishing process on behalf of our authors, from editing, formatting and cover design to printing, distribution and some marketing. We bridge the gap between the two options so that self-published authors have some of the benefits of being represented by a publishing house. We’ll tell you the pros and cons of our approach, but when you’re contacting assisted publishers, be sure to ask a lot of questions because each company does things a little differently.
Pros: This option is for authors who are ready to begin the process toward publishing a manuscript – and who want collaborative guidance on how to do it. We advise you on the best choices for your book, providing honest feedback and other considerations. It’s an intimate process with a lot of back-and-forth on ideas and details. You retain control of the process and the book while relying on experts for quality work. This collaboration impacts your marketing efforts because the public sees that you’re more than a “one-man band” – your book cover and marketing materials show that you’re backed by a publishing company.
Cons: Engaging a project manager throughout the process makes this option more costly than self-publishing on your own. Also, an assisted publisher may share in book earnings, so be sure you’re comfortable with company policies. And while some assisted publishers have an audience, you’re still essentially a self-published author and may not achieve the same reach as in traditional publishing.
Two Important Questions
As you consider your publishing options, it’s time for some self-reflection. Ask yourself these two questions:
▪ What are my short-term goals? That is, what do I want to happen within the first year that the book is published?
▪ What are my long-term goals? What do I envision for my book 10 years from now?
Now prioritize your list of goals to find out which you value most. For example, some authors value wide audiences and sales while others value a legacy they can pass to their children. Still others want to publish as inexpensively as possible. When you’re honest with yourself, your goals will point you to the type of publisher that is right for you.
Now that you have some clarity on the paths to publishing, you can take your next step with confidence. Choose your own adventure!
Ella Ritchie is the founder of Stellar Communications Houston, a business communications and book publishing team that brings clarity, quality, and integrity to nonfiction authors, business leaders, nonprofit organizations, and federal government agencies. Connect with her on LinkedIn or Facebook, or check out the website for more information.