Three Ways a Book Publishing Plan That Seems So Right . . . Can Go So Wrong

Mike Ellerkamp thought he had done everything right.

The life coach was fully prepared to publish his first book, The Simple Little Rule: The Golden Rule Rediscovered. Mike was ready to reintroduce the world to the power of God’s ancient wisdom to “love thy neighbor as thyself.” He partnered with a big self-publishing company and a big marketing company for big results.

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But when the book was released, what he got was . . . big crickets.

Unfortunately, Mike’s outcome isn’t unique. Many self-published writers invest a lot of time and money into a quality message — with little to show but disappointment and disillusionment.

After that experience, Mike took a hard look at his assumptions about the book publishing industry. He regrouped. Now, as he prepares to publish his second book, the author candidly shares his three biggest lessons learned in hopes of helping others.

#1 A bigger company doesn’t necessarily mean a better process.

“My first mistake was assuming that giving a lot of money to a big publishing company was the safest route,” Mike explained. “As a new author, you don’t know who to trust. I bought into the sales pitch that a big company would know how to get this done.”

While not all big companies are problematic, Mike experienced several delays. “These large publishers are dealing with thousands of authors and agents,” he said.

Another issue was the growing cost. “I was assigned an ‘account coordinator’ who would ensure a ‘better experience,’” he said. “He did help during a couple of points in the process. But I now realize that he was mostly a sales person first. The company wasn’t unethical. It’s just that the mission of a larger publisher is to sell publishing services—lots of publishing services!”

#2 Bigger activity doesn’t necessarily mean bigger results.

Mike said his second mistake was his marketing plan. “My account coordinator suggested a bigger marketing campaign through ‘bigger and better’ contacts. He cast the bait, and I took it. Hook, line and sinker!”

The 3-month campaign involved a lot of activity. Reports showed that thousands had received his press release, and thousands more were reached through social media. It all looked dazzling. That is, until the sales report rolled in.

“I was excited to land a radio program. But other than that, there were no real results,” said Mike. “I spent a lot of money to speed the process, but it didn’t really enhance the process at all.”

Publicist Sandy Lawrence, the founder of Perceptive PR, said successful book marketing is less about money and more about time. “Most people don’t buy the first time they see. And so, because most first-time authors aren’t known, they first have to become known. Then they can begin to sell books. Naturally this process takes time and perseverance.”

#3 The experts aren’t necessarily smarter than your gut.

It’s critical to find a publisher you can trust. But even when you do, continue to pay attention to your instincts.

“I had done a massive amount of research before I began this new journey,” said Mike. “But I dropped all of that wisdom and listened to the folks at the publishing house instead. In hindsight, I think my money could have been spent in better ways.”

With this experience under his belt, Mike is applying his lessons learned to his forthcoming second book in The Simple Little Rule series. “I’m returning to my own research and following my own avenues to radio shows, newspapers and magazines,” he said, undeterred in his commitment. “I’ll continue to develop the brand the way I originally would have.”

And this time, Mike has a different plan for his resources. “I’m keeping the funding much closer to home and among people I know and trust.” He smiled, adding, “I know better now.”

AuthorMike Ellerkamp is a life coach, inspirational speaker, and Houston chapter leader of the Nonfiction Authors Association. He is the author of The Simple Little Rule: The Golden Rule Rediscovered, in which he brings to life a profound tenet through five principles and shares his own spiritual, philosophical and historical journey along the way. Contact Mike for a book event or speaking engagement, or connect with him on his website, Facebook, LinkedIn, and Twitter.

 

 

EllaElla Ritchie is the founder of Stellar Communications Houston, a business communications and book publishing team that brings clarity, quality, and integrity to nonfiction authors, business leaders, nonprofit organizations, and federal government agencies. Connect with her on LinkedIn, Facebook, or the website for more information.

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The Power of Publishing Your “Big Why”

You wouldn’t guess the long, emotional journey that has driven Dr. Alanna Bree to establish A Children’s House for Pediatric Dermatology – nor its nonprofit counterpart, A Children’s House for the Soul. Her face only beamed joy as supporters streamed in the doors of The Health Museum in Houston. They were there to support the first annual happy hour fundraiser for the nonprofit. Bill Brown, the longtime voice of the Houston Astros, emceed an evening of tasty bites, signature cocktails, and auction items.

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But Dr. Alanna’s whole-hearted commitment was evident when speakers began sharing the impact of A Children’s House. A child life specialist explained the deep needs that the nonprofit fulfills in children and teens with skin disorders and birthmarks. A high school student with a rare genetic skin disorder talked about the respite from bullying that he enjoyed at the “Love The Skin You Are In” Family Days. A woman with a highly visible skin condition praised the nonprofit for helping her to embrace her unique beauty as a teenager. Through each speech, tears flowed quietly down Dr. Alanna’s face.

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This is her “big why.” Her whole purpose is to cultivate this healing and hope in the world – not only physically but also emotionally and spiritually.

This is what the whole evening was about. It was about more than what Dr. Bree does (care for children and teens with skin disease and birthmarks). It was also about more than how she does it (with compassionate, holistic care, flexibility, and reasonable prices). It was all about why she does it.

In his TEDx talk titled, “How great leaders inspire action,” marketing consultant Simon Sinek says this approach is what makes Dr. Alanna different from other physicians. You see, true leaders share their “big why” to inspire people to take action. Sinek says, “People don’t buy what you do. They buy why you do it.”[1]

This is the reason Dr. Alanna just released, A Children’s House: A Small Story About a God-sized Dream. The 140-page autobiography chronicles her journey to becoming a pediatric dermatologist – and the four unmistakable words she heard from God that forever altered her course. She tells with honesty how she quit a successful but unsatisfying career to find her ultimate purpose and fulfillment. It’s a stunning read for everyone: medical students, professionals, believers, and nonbelievers alike.

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It’s also a stunning example of the power of sharing your “big why” with others. Dr. Alanna is communicating from “the inside out,” as Sinek calls it. She’s sharing the drive behind her cause, the whole reason her nonprofit exists. And it’s already making an impact.

As guests streamed out of the Health Museum, stakeholders stopped to tell Dr. Alanna that they were inspired by her message. Patients were grateful she hadn’t given up. Board members were surprised by their impact on her success. Dr. Alanna smiled at each of them. Now that they understand her “big why,” they are empowered to make a difference.

PubAuthor Portrait_editedElla Ritchie (left) is the founder of  Stellar Communications Houston, a business communications and book publishing team that brings clarity, quality, and integrity to nonfiction authors, business leaders, nonprofit organizations, and federal government agencies. Connect with the team on LinkedIn, Facebook, or the website for more information.

Alanna F. Bree, M.D., (right) is a board-certified pediatric dermatologist and owner of A Children’s House for Pediatric Dermatology, where she specializes in holistic care and effective treatments for skin conditions and birthmarks in infants, children, and teens. She is also the founder and executive director of a nonprofit organization, A Children’s House for the Soul, which provides social, emotional, and spiritual support for affected children and families in the Houston area. Connect with the clinic on Facebook and Twitter, or connect with the nonprofit on Facebook, Twitter, and Instagram.

 

[1] Simon Sinek, “How Great Leaders Inspire Action,” TED, https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action#t-21349, accessed March 29, 2018.

Author Interview: A Pediatric Dermatologist Tells How Four Words Changed Everything

You wouldn’t guess the long, emotional journey that Dr. Alanna Bree endured to establish A Children’s House for Pediatric Dermatology – nor its nonprofit counterpart, A Children’s House for the Soul. Her face only beamed joy last Friday as supporters streamed in the doors of The Health Museum in Houston. They were there to support the first happy hour fundraiser for the nonprofit. Bill Brown, the longtime voice of the Houston Astros emceed an evening of tasty bites, signature cocktails, and auction items.

But Dr. Alanna’s whole-hearted investment was evident when speakers began sharing the impact of A Children’s House. A child life specialist explained the deep needs that the nonprofit fulfills in children and teens with skin disorders and birthmarks. A high school student with a rare genetic skin disorder talked about the respite from bullying that he enjoyed at the “Love The Skin You Are In” Family Days. A woman with a highly visible skin condition praised the nonprofit for helping her to embrace her unique beauty as a teenager. Through each speech, tears flowed quietly down Dr. Alanna’s face.

The pediatric dermatologist is finally revealing her miraculous journey in her new autobiography, A Children’s House: A Small Story About a God-sized Dream. The 140-page book chronicles her path to becoming a successful pediatric dermatologist – and the four unmistakable words she heard from God that set her on a path toward true hope and healing. It’s a stunning read for everyone – medical students, professionals, believers, and nonbelievers alike.

We sat down with Dr. Alanna to ask a few questions about her journey – and what it was like to write her book.

How did you get the idea to write a book?

It started out as more of a journal for myself to help me remember all that God had done in the process of building A Children’s House. It served as a personal source of encouragement for when times were tough and a reminder of all He was calling me to do for His glory.

But I realized it was a story that was just too good not to share! I often say that if I had the cure for cancer, I wouldn’t keep it to myself but would gladly share it with others. Well, I have something even better: a God who loves us so much that He gave His only Son so we can have eternal life with Him. Now, that is a story that I couldn’t keep to myself!

Your book tells about the ups and downs on your journey toward building A Children’s House. What is your favorite memory?

When I think back, there are so many good memories. But my favorite is when I went on a personal prayer walk through the house before the construction began.

I wrote scriptures on each of the walls and asked for God’s protection and blessing on every aspect of the process. I dedicated myself and all my earthly treasures to what He was calling me to do. I knew that building A Children’s House was something that only God could do since it was something I did not feel equipped to do on my own. Putting God in the center of the process and placing my trust in Him gave me such strength and hope during the ups and downs.

Tell us about what it was like to put pen to paper. What did you find to be most difficult or surprising?

The most difficult part was writing this testimony. It was like nothing I have ever done. It definitely took me outside of my comfort zone, but I’ve reminded myself throughout the process that this story is not about me. It is a story about what God can do if you are obedient to His calling. I am just a vessel and am humbled by the fact that God is willing to use me for His glory.

But the surprising thing was that it didn’t take me long to write the original draft. It seemed to flow easily.

What about the process of transforming your manuscript into a book? How was the publishing process?

As a novice author, I didn’t know how to go about sharing my story with the world. I researched self-publishing options and talked with several authors and publishers. But the process and cost seemed overwhelming at the time – so much so that my story came to a halt and sat around for several years.

Then I met Ella of Stellar Communications Houston, which turned out to be the most enjoyable part. It has been a privilege to collaborate with such a talented editor who helped me navigate the process. Honestly, it has been easy and pleasant with her guidance and expertise. I’m thankful she is willing to share her gifts with others in such a special way. I could hardly wait to open each chapter for review as we collaborated. Seeing it all come together was so exciting, and I was encouraged by the early endorsements that we received.

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Dr. Alanna (right) with publisher Ella Ritchie

What a privilege it has been to work with you too, Dr. Alanna! Now we’d like to hear more about this beautiful photograph on your front cover.

It was taken while I was examining a patient at the Baraka Health Clinic in Kenya through a program called Passion to Heal. I didn’t realize there was even a photographer in the room, so I was surprised when the photographer emailed it to me after the trip. He said he had been walking through the clinic on another assignment but snapped the moment because it was too perfect not to capture. I am so glad he did. The image has served as a reminder of my time in Kenya, where I received even more than I gave.

What do you hope readers gain from reading your book?

My hope is that fellow Christians are encouraged on their walk with the Lord and convicted in their obedience to His calling. It is sometimes scary to step out on faith, but it is so worth it to be able to see the Lord at work in your life. So, it was with me too, and I am sure others will see parallels in their own lives as they read my story.

I also hope it encourages others to share how God is working in their lives, because as Christians it is our duty and privilege to shine our lights to help others see the love and joy of Christ though all we say and do. My biggest desire is that my story will also introduce those who might not yet know Jesus in their hearts and lives into a saving relationship with Him. If one more person is in heaven one day because they read my story, then I will have succeeded beyond my wildest dreams!

What’s next for you and for A Children’s House?

Gosh, I can only imagine! I feel so blessed to be living out my calling through A Children’s House at this time and place in my life. Doing what I love so much brings me such joy, and I only expect great things for the future! There will certainly be ups and downs, but I know beyond a shadow of a doubt that I can fully trust God, and I plan to prayerfully follow wherever He leads me!

How can readers who are touched by your story provide support for A Children’s House?

Prayers are the best gift. I would love for others to pray that my story will touch the hearts of those who will benefit from its message.

I would also love for readers to share this story with anyone who might need to hear it.

And we would  appreciate support for our mission at A Children’s House. We’re here to encourage and unite those affected by skin conditions and birthmarks by providing opportunities for social, emotional and spiritual support. Donations that will positively impact the life of a child with a skin condition or birthmark can be made at www.achildrenshouse.org/donate.

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What a joyous project! Thank you, Dr. Alanna. We wish you and A Children’s House all the best. If you’d like to learn more:

Purchase the book here

Visit the clinic

Visit the nonprofit

Read Dr. Alanna’s interview in Voyage Houston Magazine

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Ella Ritchie (pictured, right) is the founder of  Stellar Communications Houston, a business communications and book publishing team, including graphic designer Elena Reznikova (pictured, left), that brings clarity, quality, and integrity to nonfiction authors, business leaders, nonprofit organizations, and federal government agencies. Connect with the team on LinkedIn, Facebook, or the website for more information.

Alanna F. Bree, M.D., (pictured, center) is a board-certified pediatric dermatologist and owner of A Children’s House for Pediatric Dermatology, where she specializes in holistic care and effective treatments for skin conditions and birthmarks in infants, children, and teens. She is also the founder and executive director of a nonprofit organization, A Children’s House for the Soul, which provides social, emotional, and spiritual support for affected children and families in the Houston area. Connect with the clinic on Facebook and Twitter, or connect with the nonprofit on Facebook, Twitter, and Instagram.

Don’t Use that Tone with Me: How to Set the Right Tone for Your Website

Your mom was right: Your tone matters. And now that most business introductions happen online, it matters more than ever.

That’s because your website represents your business personality. Without the luxury of personally greeting every online visitor, you’ve got to rely on your website to do the talking.

But this is about more than just your words. This is also about your tone.

That’s because just as important as what you say is the way you say it. Your tone speaks volumes about who you are as a business.

Think of your tone as your online body language.

Without proper attention to tone, your business personality might get lost in translation. For example, a technical expert might come across online as cluttered and stiff. A warm, enthusiastic professional can be misconstrued as amateurish. Unfortunately, the wrong tone can turn away prospects.

So how can you set the right tone for your website?

Let’s take a peek at the process we followed for a Houston-based cyber security company, Elevated Cyber Security. Its website at www.elevatedcybersec.com is a dead ringer for the personality of the company.

#1 Define your identity and purpose.

We asked many questions of the company, starting with this fundamental question: “Who are you?”

We quickly learned that all four leaders are military veterans with over 15 years of IT experience. They tackle cyber security with the same hard-hitting approach and uncompromising values that defined them in the military. And they’re certain that this is what distinguishes them from other cyber companies.

With an identity this well-defined, the tone that is needed for their website was clear. It should be bold, tough, and straight-shooting – with lots of references to their military background.

Here’s how the company is introduced in the “About” page.

Let’s start by getting three things straight with your cyber enemies.

They’ll have to get through us to get to you.

And we’re not intimidated by cyber battle.

We’re military veterans who have been winning in combat for 20 years. Our team started out serving together on the USS Pioneer back in the day. That’s what shaped our values.

We’re also security experts with different perspectives of the IT industry. Government contracts, large oil and gas corporations, small and midsize businesses. Collectively, we’ve seen it all.

#2 Know your audience.

Next, you’ve got to really understand your ideal clients – to know what makes them tick. We asked the company several questions like, “Which of their deepest needs can you fulfill? What are their fears? Why might they hesitate to hire your company? What misconceptions might they have of your company?”

The leaders at Elevated Cyber Security honed in on their target clients. They described them as small to mid-sized business leaders who have a few common misconceptions: They believe their backup systems are sufficient and that they wouldn’t be able to afford more protection. They also think they’re too small to be a cyber target anyways.

The company leaders explained that they needed to instill some necessary fear. They wanted to shake these small businesses out of a false sense of security.

Armed with this insight, the same bold tone was used to squash these misconceptions and to inspire action.

Here’s an excerpt from the home page.

Do you have tough skin?

Good. Because you need to hear the truth about your security.

90% of small and midsize businesses don’t protect their data. Even though data security is their top concern.

That’s a big mistake.

Because 62% of cyber victims are small and midsize businesses like yours. And 60% of you will go out of business within 6 months of an attack.

Tough skin isn’t enough to do business anymore

You need to protect your data with intelligent security solutions that you can afford. Because you can’t make a mistake with your data.

And here’s the rest of the “About” page.

We know their strategy.

We’re not fooled into thinking you’re an unlikely target. The hard truth is that 62% of cyber victims are small to mid-size businesses just like yours.

They’re gunning for you.

They know you don’t have the same resources as a large company. They know you think you’re okay. So they’re banking on the fact that you’re not prepared.

But there’s one thing they don’t know . . .

You have secret weapons.

Teaming up with us means leveraging the same weapons and tactics as a larger company. Even with a smaller budget.

Because this isn’t about sexy solutions. This is about honest results.

We won’t hold back or sugarcoat your situation. Good or bad, you’ll know what shape your network is in. You’ll understand your options. And then we’ll take swift action.

Together, we’ll execute internal network security, external network security, data protection, and compliance and training.

We’ve got your back. We’re at your front line. And we’re at your side.

Let’s do this.

#3 Be consistent.

When you know the best tone to represent your identity, apply it to every page of your website. Take every opportunity to reinforce who you are and what you’re all about.

That means crafting a great first impression on your “Home” page . . . .

Military Grade Protection for Your Data

This is headquarters for small and midsize businesses who want intelligent security solutions. We’re a team of military veterans and security experts who deliver straight talk and honest results.

. . . And it also means not overlooking opportunities like your “Contact” page. Even here, you can communicate your value.

Your enemies don’t take a break, so we won’t either.

Contact us any time. We’ll respond within 24 hours.

 

A lot goes into finding the right tone for your website. Start by defining your identity and purpose, knowing your audience, and being consistent. This way, your website will hit the best tone for your target clients!

 

EllaElla Ritchie is the founder of Stellar Communications Houston, a business communications and book publishing team that brings clarity, quality, and integrity to nonfiction authors, business leaders, nonprofit organizations, and federal government agencies.  Connect with her on LinkedIn or Facebook, or check out the website for more information.

 

Author Interview: Co-authors work up laughter and hope in a self-help gift book for unemployed readers

Front coverUnemployment was no laughing matter for Roni Elayne Singer and Nancy DePrimo Zuromski. They both endured the shock and sadness of losing a job at the same time, and now the duo – both back in the workforce  – are setting out to help others.

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They are co-authors of a new gift book, Over 50? Menopausal? You’re Fired!!! It’s the humorous tale of Penny Pinkslip, from the humiliating day that she is fired through the five stages of losing a job and to the triumphant moment of accepting a new offer. Packed with colorful drawings and practical tips, the purpose is to provide beneficial job seeking advice and equal doses of hope and laughter.

 

Here, Roni (pictured above left) and Nancy (above right) reveal more about their own experiences and their new book.

Let’s get straight to the heart of the matter. You call unemployment a “rocky road.” What was it like for you?

Roni: It was the worst time of my life. I’ve actually been through several layoffs, but it doesn’t get easier. In fact, each layoff was worse than the last. To make matters worse, my husband left me while I was unemployed, so I had to find a new place to live. I can’t image anything worse for one’s confidence and self-esteem.

Nancy: One of the drawings in the book shows Penny walking with shackles on her ankles. That is exactly how I felt during each layoff.Penny Pinkslip in shackles

What would you say was the worst part?

Nancy: For me, the worst was not being able to say goodbye to the many employees who were not only friends but extended family. And, of course, knowing my income was just slashed.

Roni: My lowest low was being escorted out of the building. It happened to me twice. I was treated like a criminal, walking through the corridors with everyone looking at me. It’s truly humiliating and demeaning.

Nancy: Yes. I was escorted out of one oil and gas building where I had worked for over 15 years, and I remember looking down at the white lines in the driveway on my way out, knowing I would never see them again. My son had painted those parking lines when he had “worked” alongside me during one of his summer breaks to learn office skills.

Roni: Unfortunately, the inhumane treatment doesn’t stop there. I was surprised to discover that some people in Human Resources are nice, but most don’t want anything to do with you until they need you. They didn’t return phone calls, and I never knew if they were considering me as an applicant or if they even received my application. It felt very disrespectful.

Do you have any take-aways from that difficult season?

Nancy: I was surprised to learn how many other women in administrative roles were in the same situation as myself. This ah-ha moment made me realize that I must advance my skills so that I may move into another type of employment. I also learned not to take the incident personally and to remember that this was only a business decision, not a failure on my part. And I’ve become confident in the fact that, while I may be over 50, I am capable to offer employers years of experience, common sense and dedication. I’m no longer constantly worried about being laid off because I have proven to myself time after time that I am able to brush off the lint and become employed again.

Roni: Having experienced the heartache of being over 50 and job searching, I am now much more compassionate and empathetic with those who are looking for a job. I’ve also learned patience because the wheels of hiring move very slowly. And I’ve found out that I’m stronger than I thought I was.

Of course, another take-away is this new books of yours! Tell us how such a great collaboration emerged from such a terrible time in your lives?

Roni: The idea for a book came up during what Nancy affectionately calls a “girlfriend check,” our way of staying in touch ever since we became instant friends in 2003 in a performing choral group. It was during one of these “girlfriend checks” that Nancy and I realized we were both facing unemployment at the same time.

Nancy: I mentioned that I had started writing a book about my job search, and Roni piped up that she had started writing a book on her job search too! From there, we compared notes and decided to collaborate.

Roni: For me, it started as emotional therapy, just writing down my thoughts. Then, I was able to put a humorous twist on it. After collaborating with Nancy, we found we really have something good here and that pushed us forward. We were able to take a terrible situation and put a funny twist on it and, at the same time, keeping it very real.

Nancy: We had a common bond of sadness over our circumstances, but it also felt natural to work together because our personalities, the way we see the world, and our senses of humor are so similar.

Speaking of your sense of humor, your title is pretty bold. How did you come to the decision to name it Over 50? Menopausal? You’re Fired!!!

Nancy: We wanted something that was both accurate and attention-grabbing. We’ve seen so many others in our same situation.

Roni: Even though we’re joking about menopause, all people over 50 will easily relate to the book. Many men have read the book – a few have even endorsed it – and they’ve found that even though they can’t relate to the hot flashes, they can definitely relate to the emotions of being laid off. Penny’s lessons are truly unisex.

The book has some great artwork. Tell us about that.

Roni: As a technical writer, I always use graphics to visually describe what I’m writing. So it was a no-brainer for me that this book must have great graphics. Our extremely talented illustrator, Kathy, did a fantastic job in capturing our message exactly.

Nancy: Yes, we wanted to show everything that Penny was going through, even down to lamenting the “dust bunnies” under her bed.

Penny Pinkslip cleaning dust bunnies.png

What was it like to publish your first book?

Nancy: Being close friends helped with the ups and downs. We agreed that no matter what happens with this venture, our friendship is what matters most. Successes come and go, but true friendship is priceless.

Roni: Yes, we’ve always been very consider of each other. If we think we said something hurtful, we always talked about it. We bounced ideas off each other and laughed a lot! I can’t think of a better co-author.

Nancy: That’s why no part of the process was difficult. Not like a colonoscopy – now that is difficult! Between Roni’s unbelievable writing ability and our continuous communication, sprinkled with some times of hesitation and laughter, we’ve been able to create a gift for others who find themselves in this situation.

What has been the most surprising thing about publishing?

Nancy, laughing: That it’s actually being published!

Roni: I love this book and am proud of what we’ve done. But as therapeutic as it has been, I’ve found that it still doesn’t take away the emotional and financial pain that was suffered during more than 2 ½ years of unemployment.

That’s why we love that you’re sharing hope and wisdom with others. Do you have a bit of wisdom you want to share here?

Roni: I found networking groups to be the most helpful. They reminded me that I was not alone, and the people there were always very supportive. They are the ones who kept me focused and sane through the process. That’s why I stay in touch with them even though I’m gainfully employed. I want to help others with their resumes and interviewing skills like others helped me. I don’t want anyone going through what I went through.

Nancy: I recommend online training exams similar to those offered through Houston Unemployment and most temporary employment agencies. Testing has always been difficult for me, especially when it’s a make-or-break exam to land employment! So being able to sit in the comfort and peace of my home and challenge myself, by myself, built my confidence so that taking the placement exams elsewhere was easier. I also want to mention that even after we become employed again, we should always be ready for the bottom to drop, even when things seem to be calm seas. Unfortunately, in this economy, no position is safe from downsizing.

Any parting words for your readers?

Roni: I hope you will be able to see yourselves in this book – to see that there is a happy ending coming.

Nancy: Yes. Even at the lowest time in your lives, there is a light at the end of the tunnel. As a Master Spiritual Healer, it is my hope that this book will bring enlightenment to those who may not be able to see the rainbow light at this time in their lives. You are not alone as long as you reach out to others for help.

Thank you, Roni and Nancy! We’re certainly not alone now that we have Penny in our lives. To read the hilarious (mis)adventures of Penny Pinkslip, or gift it to someone you care about, we invite you to visit the following links:

Purchase the book

Check out the book announcement

 

EllaElla Ritchie is the founder of Stellar Communications Houston, a business communications and book publishing team that brings clarity, quality, and integrity to nonfiction authors, business leaders, nonprofit organizations, and federal government agencies.  Connect with her on LinkedIn or Facebook, or check out the website for more information.

Roni Elayne Singer headshot

Roni Elayne Singer is a trainer and technical writer in Houston, Texas,
with two grown children and two grown dachshunds. She enjoys singing, playing piano, cooking and being with her family and friends. Over 50? Menopausal? You’re Fired!!! is her first book. You can find out more at https://www.pennypinkslip.com/ or by emailing  Roni at pennypinkslip@gmail.com.

 

Nancy DePrimo Zuromski headshotNancy DePrimo Zuromski  is a financial account representative and
lives with her husband in Kingwood, Texas. She has two grown sons, three grandchildren, three cats and enjoys spoiling her family. Over 50? Menopausal? You’re Fired!!! is her first book. You can find out more at https://www.pennypinkslip.com/ or by emailing  Nancy at pennypinkslip@gmail.com.

Should authors purchase their own ISBNs for their books?

A Quick Author Guide to ISBNs

Hands down, ISBNs is the most confusing element for self-publishing authors. And the single most common question is this: “Should I purchase my own ISBN? Or should I use the one provided by a publishing services company?”

Let’s take a look at the pros and cons of owning your own ISBN. This way, you can make the best decision for you and your book.

But first, here are a few basics.

What is an ISBN?

ISBN is short for “international standard book number.” It’s a 13-digit number that you can find on the back cover of a book, above a bar code. That bar code is a simply a translation of your ISBN into a format that is compatible with scanners in bookstores.

ISBN barcode for books

What is the purpose of an ISBN?

It uniquely identifies every book that is published worldwide. An ISBN holds important information such as your title, publisher, and geographic location. This number helps simplify the distribution of your book to publishers, booksellers, libraries, internet retailers and other supply chain participants around the world.

One thing the ISBN does not do is establish copyright. You as the author are the rightful owner of your intellectual property under copyright laws. An ISBN does not change this.

Do I need an ISBN?

You need an ISBN if you want to sell your book in bookstores, to libraries, or through online retailers like Amazon.com. Otherwise, you do not need an ISBN.

Where do I purchase an ISBN?

The only official source of ISBNs in the United States is Bowker Agency.
Who should purchase the ISBN?

The individual or company that will be listed as the publisher of the book should apply for the ISBN. The publisher can be you as the author, a publishing services company, or a traditional publisher.

(If you’re still uncertain which kind of publishing option is best for you, check out our previous blog post called, “Choose Your Own Adventure in Book Publishing.” In it, we explain your three basic paths to publishing. You’ll see that a traditional publisher will expect you to use its ISBNs. So this question is really only for self-publishing authors.)

So now that you understand the basics, let’s get back to your question . . .

Should I purchase my own ISBN? Or should I use the one provided by a publishing services company?

Well, it depends. There are pros and cons to either option. The right answer for you depends on your publishing goals. Here are some of the factors you want to consider before you make a decision.

 

Cost

If you purchase your own ISBN, you’ll discover that the cost is surprisingly high. One ISBN through Bowker Agency is $125. And you need a different ISBN for each format of your book. That means you’ll need three ISBNs if you plan to publish your book as a paperback, hardcover, and e-book. Also, you’ll probably want guidance in knowing where and how to purchase your own ISBNs, which may also increase the cost of your publishing plan.

One bit of good news here is that you can purchase ISBNs in blocks that are discounted. For example, a block of 10 ISBNs costs $295. You can save a lot of money if you purchase a block.

In contrast, if you use an ISBN provided by a publisher, the cost is likely less expensive because your publisher purchases ISBNs from Bowker Agency in large blocks. The savings can be passed to you.

Paperwork

If you purchase your own ISBN, you’ll need to complete two extra steps in the publishing process. First, you’ll establish yourself as a publisher and set up your publishing account. Second, you’ll need to establish an account with Bowker Agency and set up your ISBNs.

If you rely on a publishing services company for your ISBN, these tasks are handled for you.

Time

If you establish yourself as a publisher, Amazon says it may take up to 6 weeks to be recognized by retailers. That means it could take another 6 weeks before your book is available online. The way to get around this is to be sure to establish your accounts early in the process. This way, you’ll avoid any delays with the release of your book.

If you use the ISBN of a publishing services company, there is no delay in releasing your book because that company is already recognized by retailers as a publisher.
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One potential downside to using your own ISBN is that it clearly identifies you as the publisher. This means that readers will know that you are a self-published author. For some authors, this is not desirable because they’re concerned that their work will not be taken as seriously.

The benefit of using an ISBN from a publishing services company is that it presents a more professional image. It communicates that you’re not a “one-man band” – you have the backing of a company, and your work was refined through a professional process. Readers will not be able to tell if you are a self-published author or a traditionally published author. Ultimately, it adds credibility.

Royalties

If you purchase your own ISBN, one benefit is that you retain 100% of royalties from online sales. Plus, you also do not have to wait for royalties. The money is deposited directly into your bank account. And you can check royalty reports any time you want.

In contrast, if you use the ISBN of a publishing services company, you may be expected to share some of the royalties. Be sure you ask about this policy so that you feel comfortable with the percentage of royalties that you may be sharing. You will also likely have to wait. Royalty reports and payments are usually sent annually or semiannually.

Independence

If you purchase your own ISBN, you have the freedom to make any changes when it comes to the future of your book. For example, you may decide to change to a new publisher or to stop publishing your book entirely. You can make these changes without having to wait on your publishing services company to make them happen.

If you use the ISBN of a publishing services company, you will need to follow its procedures to make changes to your account. Be sure you read your contract and feel comfortable with the company policies. Even then, your book may be impacted in the worst-case scenario that the company goes out of business. You may want to ask if there are any precautions in place to protect you and your book in this scenario.

Support

You need to consider how much support you want with your book after it is published.

If you purchase your own ISBNs, then you manage your own publishing account. This means that you place your own book orders, read your own royalty reports, and receive your money directly. You decide if and when your book is distributed. In other words, once your book is published, there is no publishing services company between you and your book. You’ll retain control of every aspect of your book moving forward.

If you rely on a publishing services company, these administrative tasks are handled for you. You’ll call the company when you want to place a book order, and they will handle invoicing, ordering, tracking the order, issuing royalty reports, and mailing royalty payments. They’ll also be there to make updates to your account or to answer any questions long after your book is published. Some authors prefer this hassle-free experience and want to make sure someone is around to help them.

The Ultimate Factor

All of these factors will help you make the right decision. Ultimately, the choice to purchase your own ISBN or to use one provided by a publishing services company depends on what brings you greater peace of mind.

Do you value the security of knowing that no one and nothing can come between you and your book, even if it means more cost and hassle? Then publishing your own ISBNs is the way to go.

Or do you value the security of knowing you’ll have a seamless publishing process and professional image as well as help in the years after your book is published, even if it means relying on a company? Then choose a publishing services company that you can trust.

Whatever you decide, you’ll make an informed decision and enjoy a more peaceful process.

EllaElla Ritchie is the founder of Stellar Communications Houston, a business communications and book publishing team that brings clarity, quality, and integrity to nonfiction authors, business leaders, nonprofit organizations, and federal government agencies.  Connect with her on LinkedIn or Facebook, or check out the website for more information.

Buckle up, Buttercup: Writing a book is a marathon

By guest blogger Mike Kowis, Esq.

By day, Mike Kowis, Esq., is a mild-mannered tax attorney at a Fortune 500 company. By night, he’s an adjunct professor of Business Law and Corporate Tax for one of the largest community colleges in Texas. He’s also the author of the award-winning debut book, Engaging College Students: A Fun and Edgy Guide for Professors.

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Mike discovered that the process of self-publishing was just as challenging as teaching college students. So he took careful notes on each step and released a second award-winning book, 14 Steps to Self-Publishing a Book. It’s a handy guide for authors that paves the way to self-publishing on Amazon and Barnes & Noble. It also contains cost comparisons and 10 surprising lessons learned.

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Here, Mike fills us in on one of those surprising lessons.

Writing my first book was nothing short of a full marathon. By that, I mean the process takes a serious commitment of time and effort to reach the finish line. If you’ve written a book, you know exactly what I mean. If you haven’t yet done so, then buckle up, Buttercup! It can be a long and emotional journey, but well worth it.

I kicked off my first book project with a public announcement on Facebook that gave me one year to write and publish it. I’ll admit the one-year time frame that I set for this goal was completely arbitrary. But I needed the pressure of a deadline to motivate me to stay on track and finish. Looking back, 365 days was too ambitious given that I also had a full-time legal career, part-time teaching gig, and a family to raise. Not to mention that I knew absolutely nothing about writing books.

Fast forward to one year later, and I was embarrassed to admit to my friends and family that I’d only written 57 pages. Most of the reactions I received were positive and encouraging. As expected, I took some friendly criticism for missing my initial deadline. But a few folks seemed almost happy to see me fail and were convinced I was wasting my time.

Luckily, I’m the type of person who loves to prove someone wrong. I used this criticism to push myself forward. I got up, wiped the egg off my face and repeated to myself, “I got this. No problem.”

At the end of year two, I found myself with 80 pages and perhaps the worst case of writer’s block known to mankind. Despite my best efforts, I couldn’t think of a single word to add to my manuscript. Not. One. Word.

As a tax attorney, I write daily and have never experienced writer’s block. So I was completely shocked and frustrated when this happened. I also felt depressed because it was the first time in my life that I doubted my own ability to complete a goal. Until that point, I had accomplished pretty much everything I had ever set my sights on from both a professional and a personal level. I remember thinking, how can this be happening to me?

I turned to my muse and editor, Geoff Smith, for help. Geoff worked his magic and gave me fresh ideas to explore. Soon, I was off and running again.

By the end of year three, things were finally looking up with 113 pages completed. But then I came down with another bout of writer’s block that stopped me in my tracks. Once again, I turned to Geoff for developmental edits and then headed toward the finish line.

My four-year journey finally ended when I published the book on October 21, 2016. Wow… what a day!  I felt just like a proud Papa when I finally got to hold my creation in my hands for the first time.

Obviously, not everyone’s first book journey is as long and arduous as mine. However, an aspiring author would be wise to head this advice: Be aware that book writing requires a significant investment of time. Also, the journey can take an emotional toll if you’re not mentally prepared for possible set-backs and delays.

The good news? The journey is totally worth the blood, sweat and tears that it takes to create the book you have always dreamed of.

Mike FULL SIZE PIC for Book Cover_08272016.jpgMike Kowis, Esq., is a tax attorney and adjunct college professor. He is the author of two award-winning books, Engaging College Students: A Fun and Edgy Guide for Professors and 14 Steps to Self-Publishing a Book. Mike holds a bachelor’s degree and two law degrees, including an advanced law degree from Georgetown University Law Center. He lives in Texas with his wife, Jessica; their two children; and their two dogs. Contact Mike for a guest blog post or find out more at www.engagingcollegestudents.com.

EllaElla Ritchie is the founder of Stellar Communications Houston, a business communications and book publishing team that brings clarity, quality, and integrity to nonfiction authors, business leaders, nonprofit organizations, and federal government agencies.  Connect with her on LinkedIn or Facebook, or check out the website for more information.