Buckle up, Buttercup: Writing a book is a marathon

By guest blogger Mike Kowis, Esq.

By day, Mike Kowis, Esq., is a mild-mannered tax attorney at a Fortune 500 company. By night, he’s an adjunct professor of Business Law and Corporate Tax for one of the largest community colleges in Texas. He’s also the author of the award-winning debut book, Engaging College Students: A Fun and Edgy Guide for Professors.

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Mike discovered that the process of self-publishing was just as challenging as teaching college students. So he took careful notes on each step and released a second award-winning book, 14 Steps to Self-Publishing a Book. It’s a handy guide for authors that paves the way to self-publishing on Amazon and Barnes & Noble. It also contains cost comparisons and 10 surprising lessons learned.

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Here, Mike fills us in on one of those surprising lessons.

Writing my first book was nothing short of a full marathon. By that, I mean the process takes a serious commitment of time and effort to reach the finish line. If you’ve written a book, you know exactly what I mean. If you haven’t yet done so, then buckle up, Buttercup! It can be a long and emotional journey, but well worth it.

I kicked off my first book project with a public announcement on Facebook that gave me one year to write and publish it. I’ll admit the one-year time frame that I set for this goal was completely arbitrary. But I needed the pressure of a deadline to motivate me to stay on track and finish. Looking back, 365 days was too ambitious given that I also had a full-time legal career, part-time teaching gig, and a family to raise. Not to mention that I knew absolutely nothing about writing books.

Fast forward to one year later, and I was embarrassed to admit to my friends and family that I’d only written 57 pages. Most of the reactions I received were positive and encouraging. As expected, I took some friendly criticism for missing my initial deadline. But a few folks seemed almost happy to see me fail and were convinced I was wasting my time.

Luckily, I’m the type of person who loves to prove someone wrong. I used this criticism to push myself forward. I got up, wiped the egg off my face and repeated to myself, “I got this. No problem.”

At the end of year two, I found myself with 80 pages and perhaps the worst case of writer’s block known to mankind. Despite my best efforts, I couldn’t think of a single word to add to my manuscript. Not. One. Word.

As a tax attorney, I write daily and have never experienced writer’s block. So I was completely shocked and frustrated when this happened. I also felt depressed because it was the first time in my life that I doubted my own ability to complete a goal. Until that point, I had accomplished pretty much everything I had ever set my sights on from both a professional and a personal level. I remember thinking, how can this be happening to me?

I turned to my muse and editor, Geoff Smith, for help. Geoff worked his magic and gave me fresh ideas to explore. Soon, I was off and running again.

By the end of year three, things were finally looking up with 113 pages completed. But then I came down with another bout of writer’s block that stopped me in my tracks. Once again, I turned to Geoff for developmental edits and then headed toward the finish line.

My four-year journey finally ended when I published the book on October 21, 2016. Wow… what a day!  I felt just like a proud Papa when I finally got to hold my creation in my hands for the first time.

Obviously, not everyone’s first book journey is as long and arduous as mine. However, an aspiring author would be wise to head this advice: Be aware that book writing requires a significant investment of time. Also, the journey can take an emotional toll if you’re not mentally prepared for possible set-backs and delays.

The good news? The journey is totally worth the blood, sweat and tears that it takes to create the book you have always dreamed of.

Mike FULL SIZE PIC for Book Cover_08272016.jpgMike Kowis, Esq., is a tax attorney and adjunct college professor. He is the author of two award-winning books, Engaging College Students: A Fun and Edgy Guide for Professors and 14 Steps to Self-Publishing a Book. Mike holds a bachelor’s degree and two law degrees, including an advanced law degree from Georgetown University Law Center. He lives in Texas with his wife, Jessica; their two children; and their two dogs. Contact Mike for a guest blog post or find out more at www.engagingcollegestudents.com.

EllaElla Ritchie is the founder of Stellar Communications Houston, a business communications and book publishing team that brings clarity, quality, and integrity to nonfiction authors, business leaders, nonprofit organizations, and federal government agencies.  Connect with her on LinkedIn or Facebook, or check out the website for more information.

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Choose Your Own Adventure in Book Publishing

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Have you ever read the Choose Your Own Adventure book series? They give the reader the delightful power to direct characters through plot twists to their favorite ending.

Unfortunately, we’ve been hearing from too many authors who consider books anything but a great adventure. When it comes to publishing, they don’t feel any sense of control over their own book. Some are staring uncertainly at the options while others are feeling disappointed and disillusioned with their publisher.

It doesn’t have to be that way. It shouldn’t be that way.

We’ve seen the guts and dedication it takes to pour your story onto paper. It’s time to reclaim your sense of adventure and power in publishing by bringing some clarity to your next step: Choosing your publisher.

Let’s take a look at three publishing options. We’ll give you a few pros and cons of each path – as well as the two questions that should guide your decision.

Traditional Publishing

This is the traditional way that authors were published before self-publishing came along. In traditional publishing, you take the time to research the publishers that may be interested in your manuscript, send them a query letter, and wait to find out if they will represent your book. An interested publisher will purchase the rights to your manuscript.

Pros: There are big benefits. The publishing house often bears all or most expenses. Also, you and your book have instant credibility as well as an instant audience for broader reach.

Cons: Waiting to hear back from publishing houses can be very time-consuming since it can sometimes take more than six months. And because many people are vying for a chance with them, the odds of being selected are competitive. Also, the traditional publisher owns the rights, which means they have the control of your book. This impacts the amount of royalties you receive from sales and means that they have the final say on every aspect of the book. They may also have additional stipulations, such as required attendance at book conferences.

Self-Publishing

At the other end of the spectrum is self-publishing. With this option, you own the rights to your book and are responsible for every aspect of the project. This path is available to any author who wants to be the publisher of his own book.

Pros: With the development of Printing on Demand (POD), publishing is now easily accessible to any author. You no longer have to wait on traditional publishing houses to see your book in print. The main benefit of this path is retaining control of your book. You call the shots on what it says, what it looks like, and when it is published.

Cons: The downside to making every decision on your own is that you may not be making the best decisions. This path can also feel pretty confusing and overwhelming at times because of the hundreds of big and small decisions and research that come with creating a book on your own. Some online platforms don’t allow you to speak directly with your editor or formatter, which means things can get lost in translation. Unfortunately, a tell-tale sign of a self-published book is when quality is sacrificed for the sake of the budget. For this reason, readers can often spot a “do it yourself” book and won’t take the writing seriously. This takes away from your credibility and can hurt your marketing efforts.

Assisted Publishing

This third option is a blend of traditional publishing and self-publishing. Assisted publishers bridge the gap between the two options so that self-published authors have some of the benefits of being represented by a publishing house. This describes our own company model, so we’ll tell you the pros and cons of our approach. When you’re contacting assisted publishers, be sure to ask a lot of questions because each company does things a little differently.

Pros: This option is for authors who are ready to begin the process toward publishing a manuscript – and who want collaborative guidance on how to do it. An assisted publisher is an advocate who helps you determine the best choices for your book, providing honest feedback and other considerations. It’s an intimate process with a lot of back-and-forth on ideas and details. You retain control of the process and the book while relying on experts for quality work. This collaboration impacts your marketing efforts because the public sees that you’re more than a “one-man band” – your book cover and marketing materials show that you’re backed by a publishing company.

Cons: Engaging a project manager throughout the process makes this option more costly than self-publishing on your own. Also, an assisted publisher may share in book earnings, so be sure you’re comfortable with company policies. And while some assisted publishers have an audience, you’re still essentially a self-published author and not as likely to achieve the same reach as in traditional publishing.

Two Important Questions

As you consider your publishing options, it’s time for some self-reflection. Ask yourself these two questions:

▪ What are my short-term goals? That is, what do I want to happen within the first year that the book is published?

▪ What are my long-term goals? What do I envision for my book 10 years from now?

Now prioritize your list of goals to find out which you value most. For example, some authors value wide audiences and sales while others value a legacy they can pass to their children. Still others want to publish as inexpensively as possible. When you’re honest with yourself, your goals will point you to the type of publisher that is right for you.

Now that you have some clarity on the paths to publishing, you can take your next step with confidence. Choose your own adventure!

EllaElla Ritchie is the founder of Stellar Communications Houston, a business communications and book publishing team that brings clarity, quality, and integrity to nonfiction authors, business leaders, nonprofit organizations, and federal government agencies.  Connect with her on LinkedIn or Facebook, or check out the website for more information.